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Primary LBO PLANTIN with French Food Capital

Puyméras, May 28,2024

Plantin announces the entry of FrenchFood Capital into its capital as a minority investor to accelerate its growth, innovation, and strengthen the brand’s global footprint.

Financière de Courcelles advised Plantin shareholders to successfully carry-out this primary LBO operation.

Founded in Vaucluse in 1930, this family-owned company has emerged as the premier truffe worldwide supplier to gourmet restaurants and a prominent brand representing the French gastronomy. With leading position in France and as the second-largest player in Europe, PLANTIN distributes its gourmet products, blending tradition and innovation, to over 1,500 clients from Paris to New York and from the United Arab Emirates to Japan.

With a workforce of 80 employees in Puyméras (South of France) and a local presence for more than 20 years in Paris, New York, and Hong Kong, PLANTIN masters the entire value chain from global sourcing to the marketing of a gourmet brand, including food products processing in a 4,400m2 manufacturing facility, preservation, and distribution. PLANTIN provides its gourmets products to an extensive range of customers: gastronomic restaurants, specialty food stores, wholesalers, industrial clients, and, to a lesser extent, supermarkets.

With a revenue of circa €40m, of which 55% comes from international markets, PLANTIN is driven by ambitious goals and embraces FrenchFood Capital to support it in its next development phase. This promising collaboration embraces new opportunities and gives access to additional channels within the gastronomy and agri-food sectors. It paves the way for favorable market opportunities, accelerating growth through targeted acquisitions and innovation.

« Financière de Courcelles’ team has been by our side at every step of the transaction with pedagogy, professionalism, and unwavering commitment! Thanks to Financière de Courcelles, this operation is a resounding success, with partners who understand us and share our values. »

Christopher Poron et Nicolas Rouhier, shareholders and co-CEO of PLANTIN.

Financière de Courcelles is pleased to announce a new minority LBO transaction in the South-East region of France as a result of a significant traction from numerous investors and financial lenders. This transaction once again demonstrates our expertise in primary operations, combining our LBO expertise and our day-to-day support to entrepreneurs from the definition of the M&A strategy to the negotiation with multiple financial partners.


On the company’s side:

  • PLANTIN: Christopher Poron, Nicolas Rouhier
  • Management advisory: Exco (Bruno Geeraert, Audrey Loisy)
  • M&A lawyers: Sekri Valentin Zerrouk – SVZ (Géraud de Franclieu, Clémence Corpet, Carole Ducler, Sophie de Carné-Carnavalet)
  • Financial Due Diligence (VDD): Deloitte (Thomas Gorguis, Loïse Azulay)
  • Valuation: Advance Capital (Olivier Bertron, Balthazar de Parscau)
  • M&A advisory: Financière de Courcelles (Matthieu de Baynast ,Michael Petit, Audrey Gennequin, Antoine Mainini, Brice Ah-Voun)

On the investor’s side:

  • FrenchFood Capital (« FFC »): Laurent Plantier, Lucas Vuillemin-Ollivier, Guillaume Duclos
  • Legal and tax lawyers: Jeantet (Maxime Brotz, Pak-hang Li)
  • Financial Due Diligence: Eight Advisory (Emmanuel Riou, Arthur Croiset)
  • Strategic: Nova Consulting (Julien Bernard, Maxime Salles, Pierre Moizan)
  • ESG: Utopies (Aurore Maire, Corto Bedetti)


On the financing’s side:

  • CIC Lyonnaise de Banque (Georges Hasbroucq, Claire Pavan)
  • Société Générale (Gaëlle Coudert)
  • Crédit Agricole Provence Côte d’Azur (Christophe Lejeune)
  • Finance lawyers: De Pardieu Brocas Maffei (Corentin Coatalem, Eryk Nowakowski, Oneda Durmishi)

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