< Our transactions

Combination of By.O Group with Cubik, soutenu par Sparring

Paris (France), April 24, 2024,

FDC advised the shareholders of the By.O group, a consulting firm dedicated to B2B collaborations and an expert in the development of tailor-made services dedicated to purchasing functions, as part of its merger with Cubik.

Founded in 2001 and managed by Marc Debets, with Vincent Goudet and Matthieu Magné at his side, By.O is a consulting and training firm operating in two business verticals: supporting large group clients in structuring and optimization of their purchasing functions, and the development of sustainable agricultural sectors, particularly in Africa and the Middle East, through a dedicated Apexagri entity. The group particularly stands out for its ability to intervene across all value chains, from suppliers to customers via partners, and has quickly positioned itself as a strategic partner of its customers thanks to an offering ranging from definition from strategy to project execution including professional training.

Resulting from the merger between the companies Pop and Cubik Partners carried out in 2021 and supported by Sparring Capital since the same date, the Cubik group specializes in lean management consulting and training. Present in Paris, Nantes, Toulouse and Lyon, Cubik supports more than 500 companies per year in the search for continuous improvement of their performance and in the training needs of employees in these methods.

This association brings about the emergence of a new key player offering a sustainable operational transformation offering to provide concrete responses to its clients’ problems by combining both consulting and training in lean management, the structuring of purchasing functions and development. efficient and sustainable sectors.

Marc Debets, Founder of By.O, indicates: “As part of the process led by Financière de Courcelles, we were quickly seduced by the ambition of Cubik and the philosophy of its management team, as well as by the place given to our teams in this new story which is being written with the aim of providing ever more expertise and value to our clients. »

“We are delighted to have been able to support By.O shareholders in this operation, where the complementarity of activities and teams should promote the growth of a leading player in the consulting market” add Christophe Brière and Hélène Valdiguié, Financière de Courcelles.

Assignors: Marc Debets, Vincent Goudet, Matthieu Magné

Advice from assignors: M&A Advisor: Financière de Courcelles (Christophe Brière, Hélène Valdiguié, Thibault Puissant, Luka Cohen)

Legal advice: DPS Avocats (Charles Casal, Midori Champetier De Ribes)

Buyer: Cubik (Olivier Cornut, Eric Desgages, Frédéric Stoll); Sparring Capital (Arnaud Leclercq, Alexandre Beau, Bastien Labry)

Advice from the buyer:

Legal advice: Mermoz Avocats (Corporate: Thomas Hermetet, Aurélie Bonsch, Maeldan Lavalou, Sarah Dussaud; Tax: Nicolas Privat)

Financial audit: Squareness (Antoine Suderie, Maxime Thonnat, Charles Himely)

Strategic audit: Olyrix (Damien Dutilleul)


< Our transactions
Get in touch with Financière de Courcelles Contact