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JAKALA acquired a majority stake in Madagence

Paris, September 7, 2023,


JAKALA, A, leading data driven consulting firm supported by Ardian Buyout, has acquired a majority stake in Madagence, a fast-growing player dedicated to implementing e-commerce platforms, and one of France’s leading independent experts on Salesforce Commerce Cloud.


Founded in 2012, Madagence positions itself as the “e-commerce experience architect”, and specializes in implementing and operating Salesforce Commerce Cloud, Vtex and open-source solutions.


Madagence employs 70 consultants in Paris, Lyon, and Lille. Madagence has developed an innovative delivery model and specific ways of working to provide clients and employees with a unique, high added value experience based on collaboration, agility, and transparency.


JAKALA, leader in data-driven consulting, leads the transformation of its customers by combining data, technology and multidisciplinary skills, and strengthens through such investment its presence in France and its e-commerce practice.


Guillaume Cardon, President of JAKALA France:

“Madagence Partners have demonstrated their ability to establish themselves as a leading player in France on SFCC in particular and have implemented a unique collaborative operating model with their customers. We are extremely pleased to have the opportunity to work with Mathieu, Anthony, Jérôme, Adrien and their teams to reinforce the strategic value of their customer relationships.”


Guillaume Piette, Managing Partner of Financière de Courcelles, concludes:

“We are delighted to support the JAKALA team in their development in France. This transaction reflects the expertise of Financière de Courcelles in assisting companies in entering new markets and our growing experience in the consulting & IT services industry.”


JAKALA is an integrated ecosystem of diverse talents and innovative business solutions that come together to create value for organizations, individuals, and society. Since its establishment by Matteo de Brabant in 2000, the company has grown into a multifaceted, highly skilled, and international team. In 2021, Ardian acquired a majority stake in JAKALA. Today, JAKALA is the leading data driven consulting and MarTech company in Europe, headquartered in Milan with offices in thirteen countries worldwide. The approach is primarily data-driven approach, and supported by a winning formula of strategy, innovation, technological transformation, engagement, and activation.

About Financière de Courcelles (FDC)


La Financière de Courcelles is an independent investment bank specialized in merger and acquisition advisory services. As a founding member of the Global M&A Partners network (comprising over 450 M&A professionals across more than 35 countries), FDC has a strong capacity to provide international support. FDC advises companies on mid-cap transactions across various sectors of the economy, thanks to its dedicated teams of specialists.

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