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Jakala acquired a majority stake in SoyHuCe

Paris, on October 23, 2023

Jakala, a Martech leader supported by Ardian Buyout, has acquired a majority stake in SoyHuCe, a leading expert in leveraging data through proprietary AI algorithms allowing CMOs and executives to take smart decisions swiftly, automate repetitive tasks and free up for creative thinking.

Founded in 2013, SoyHuCe specializes in AI-powered management solutions. Today, this expertise enables the company to support a broad portfolio of customers, across the retail, utilities, public sector, travel and entertainment, and financial services industries.

SoyHuCe employs 50 experts in Paris and Caen, and combines expertise in data, algorithmic (data science, ML, IA) and app / web design to provide turnkey, data driven solutions to CMOs and executives.

JAKALA, leader in data-driven consulting, pilots the transformation of its customers by combining data, technology and multidisciplinary skills, strengthens its presence in France and its AI expertise by finalizing the acquisition of a majority stake in SoyHuCe.

Guillaume Cardon, General Manager of Jakala France, states, “Nicolas Guy, the founder and CEO SoyHuCe has demonstrated an impressive ability to think, design and build highly innovative solution, leveraging data and proprietary algorithm to support executives in taking strategic decisions. Nicolas is furthermore an inspiring leader, and we are extremely pleased to welcome him and his team in the JAKALA group. We believe that their unique expertise will unlock meaningful value enablers for our clients’ base. We are extremely excited to start imagining and implementing new use cases and unleash the power of AI and data for our partners. ”

Guillaume Piette, Managing Partner of Financière de Courcelles, concludes: « We are delighted to support once again the Jakala team in their development in France. This transaction reflects the expertise of Financière de Courcelles in assisting companies in entering new markets and our growing experience in the IT services sector and an emerging focus on AI. »


Press contact: HDemirdjian@FDC-International.com

About Financière de Courcelles (FDC)

La Financière de Courcelles is an independent investment bank specialized in merger and acquisition advisory services. As a founding member of the Global M&A Partners network (comprising over 450 M&A professionals across more than 35 countries), FDC has a strong capacity to provide international support. FDC advises companies on mid-cap transactions across various sectors of the economy, thanks to its dedicated teams of specialists.

About Jakala

Jakala is an integrated ecosystem of diverse talents and innovative business solutions that come together to create value for organizations, individuals, and society. Since its establishment by Matteo de Brabant in 2000, the company has grown into a multifaceted, highly skilled, and international team. In 2021, Ardian acquired a majority stake in Jakala. Today, Jakala is the leading Martech company in Europe, headquartered in Milan with offices in thirteen countries worldwide. Their data-driven approach, supported by a winning formula of strategy, innovation, technological transformation, engagement, and activation, is the cornerstone of their work.


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