Advisor to the shareholders and founders of GROUPE POSTER, specialised in OOH and DOOH, on its sale to WPP GROUP

Financière de Courcelles conseille les actionnaires de Groupe Poster (Poster Conseil), agence média spécialisée en OOH et DOOH, pour la cession d’une part majoritaire du capital au géant britannique de la publicité WPP par le biais de ses deux filiales opérationnelles, Kinetic et GroupM.

Poster Conseil assure la gestion des achats et des plans médias pour des agences et des clients directs, et fournit des technologies de planification et de mesure.

Cet investissement poursuit la stratégie de WPP consistant à investir sur des marchés importants comme la France, où les sociétés de WPP (y compris affiliées) génèrent collectivement des revenus d’environ 800 millions de dollars et emploient 5.000 personnes.

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